Farmers Life is Proud to Celebrate 100 YEARS of Protecting Dreams.

Poster Design Competition

Prizes

All entrants will have an opportunity to win
one of our exciting prizes:

1st PLACE WINNER | $10,000

plus professionally framed poster

2nd PLACE WINNER | $2,500

plus professionally framed poster

3rd PLACE WINNER | $1,000

plus professionally framed poster

Judging Criteria

All posters will be judged according to these guiding principles:

  • Creativity and originality in design, Aesthetically pleasing
  • Clearly communicates a strong concept supporting Farmers Life Insurance ideals
  • Clean and professional technical file

Judges

This competition is professionally judged by experts in the design industry:

Judge: Guy Seese

Guy Seese

Grey SF
www.greysf.com

Judge: Guy Seese

Guy Seese

Grey SF

BIO: Betsy Sperry, Managing Director of Grey West, said, "People recognize Guy as a huge creative talent because of his portfolio of award-winning work. But what makes Guy extraordinary is that he brings as much strategic acumen as he does creative juice. And, he does so in every medium - digital, branded entertainment, branded content and experiential marketing. Guy will inspire our creativity and help our clients do culturally engaging work that gets results."

 		Judge: Jim Copacino

Jim Copacino

Copacino + Fujikado
www.copacino.com

Judge: Jim Copacino

Jim Copacino

Copacino + Fujikado

BIO: Jim has been described as an "affable zealot"-a nice guy with a passion for innovative thinking. Jim has been an award-winning writer and creative director for over three decades. He began his career in New York at DDB and Young & Rubicam before moving to Chiat/Day Seattle. He held creative leadership positions at Cole & Weber and McCann-Erickson before co-founding Copacino+Fujikado in 1998. Jim's work has been recognized by The One Show, the Effie Awards, the Kelly Awards, The Cannes Festival and Communication Arts-for clients such as Alaska Airlines, Washington Mutual, The Seattle Mariners and REI.

 		Judge: Clint! Runge

Clint! Runge

Archrival
www.archrival.com

Judge: Clint! Runge

Clint! Runge

Archrival

BIO: Clint! is the kind of guy who likes 7-11 Mountain Dew Slurpees and Velcro shoes. His saving grace is that he does great creative. As cofounder and creative director of Archrival, a distinguished youth brand strategy and design firm, Runge kicks the tires and lights the fires for clients such as Red Bull, Facebook, SPAM , Colt 45, A&E Network, Walgreens and a host of entertainment brands. He's won as many awards as he's had all-nighters with numerous national gold Addy's, Art Directors Club, Young Guns, AIGA awards and One Show appearances including multiple One Show Pencils. His work has also been featured in publications like Communication Arts, HOW, Print, Graphis, STEP and the One Show Book. Most frightening of all, Runge teaches at the University of Nebraska-Lincoln in the advertising college.

Timeframe

  • Competition opens January 1, 2009
  • Competition closes June 30, 2009
  • Winners to be announced by July 31, 2009

Design Requirements

  • 24"x36" Poster
  • Portrait or landscape format
  • Full color or monochrome
  • Includes Farmers Life logo (in PMS colors 280 blue & 485 red, or one solid color)

Submission Guidelines

  • Entries must be submitted digitally through www.FarmersLife100.com as a JPG or PDF of your final 24"x36" poster design.
  • Finalists will be asked to provide professional design files packaged for print including all fonts and images.
  • All entrants grant Farmers New World Life Insurance Company the right to reproduce and alter (for compliance and legal purposes) the technical files and images of their work for unlimited and unconditional use including marketing and self-promotion.
  • Entrant certifies that participation in this contest is legal in entrant's jurisdiction, and indemnifies Farmers Life against any claims arising from participation in the contest.
  • See Official Contest Rules for additional contest rules.

Questions

For questions, please email designcontest@farmerslife100.com or write to:
Farmers Life® Marketing, Attn: Centennial Poster Contest, 3003 77th Ave SE, Mercer Island, WA 98040